{"id":24744,"date":"2025-05-11T20:56:00","date_gmt":"2025-05-11T18:56:00","guid":{"rendered":"https:\/\/www.lafinestrasulte.com\/hong\/"},"modified":"2026-11-09T21:38:19","modified_gmt":"2026-11-09T20:38:19","slug":"hong","status":"publish","type":"page","link":"https:\/\/www.lafinestrasulte.com\/en\/hong\/","title":{"rendered":"Master Hong"},"content":{"rendered":"<section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid slider_big vc_custom_1705067027418 pofo-stretch-content vc_row-no-padding\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"bg-extra-dark-gray bg-overlay\" style=\"opacity:0.7; \"><\/div>\n<div id=\"rev_slider_18_1_wrapper\" class=\"rev_slider_wrapper fullwidthbanner-container\" data-source=\"gallery\" style=\"margin:0px auto;background:transparent;padding:0px;margin-top:0px;margin-bottom:0px;\">\n<!-- START REVOLUTION SLIDER 5.4.8.1 auto mode -->\n\t<div id=\"rev_slider_18_1\" class=\"rev_slider fullwidthabanner\" style=\"display:none;\" data-version=\"5.4.8.1\">\n<ul>\t<!-- SLIDE  -->\n\t<li data-index=\"rs-18\" data-transition=\"fade\" data-slotamount=\"default\" data-hideafterloop=\"0\" data-hideslideonmobile=\"off\"  data-easein=\"default\" data-easeout=\"default\" data-masterspeed=\"300\"  data-rotate=\"0\"  data-saveperformance=\"off\"  data-title=\"Slide\" data-param1=\"\" data-param2=\"\" data-param3=\"\" data-param4=\"\" data-param5=\"\" data-param6=\"\" data-param7=\"\" data-param8=\"\" data-param9=\"\" data-param10=\"\" data-description=\"\">\n\t\t<!-- MAIN IMAGE -->\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lafinestrasulte.com\/wp-content\/uploads\/2025\/05\/slider-hong.jpg\"  alt=\"\" title=\"slider-hong\"  width=\"1571\" height=\"1044\" data-bgposition=\"center center\" data-bgfit=\"cover\" data-bgrepeat=\"no-repeat\" class=\"rev-slidebg\" data-no-retina>\n\t\t<!-- LAYERS -->\n\n\t\t<!-- LAYER NR. 1 -->\n\t\t<div class=\"tp-caption   tp-resizeme\" \n\t\t\t id=\"slide-18-layer-1\" \n\t\t\t data-x=\"center\" data-hoffset=\"\" \n\t\t\t data-y=\"470\" \n\t\t\t\t\t\tdata-width=\"['auto','auto']\"\n\t\t\tdata-height=\"['auto','auto']\"\n \n\t\t\tdata-type=\"text\" \n\t\t\tdata-responsive_offset=\"on\" \n\n\t\t\tdata-frames='[{\"delay\":10,\"speed\":300,\"frame\":\"0\",\"from\":\"opacity:0;\",\"to\":\"o:1;\",\"ease\":\"Power3.easeInOut\"},{\"delay\":\"wait\",\"speed\":300,\"frame\":\"999\",\"to\":\"opacity:0;\",\"ease\":\"Power3.easeInOut\"}]'\n\t\t\tdata-textAlign=\"['inherit','inherit','inherit','inherit']\"\n\t\t\tdata-paddingtop=\"[0,0,0,0]\"\n\t\t\tdata-paddingright=\"[0,0,0,0]\"\n\t\t\tdata-paddingbottom=\"[0,0,0,0]\"\n\t\t\tdata-paddingleft=\"[0,0,0,0]\"\n\n\t\t\tstyle=\"z-index: 5; white-space: nowrap; font-size: 150px; line-height: 22px; font-weight: 400; color: #ffffff; letter-spacing: 0px;font-family:ARBONNIE;\">MASTER HONG <\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\"\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}else{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\nif (setREVStartSize!==undefined) setREVStartSize(\r\n\t{c: '#rev_slider_18_1', gridwidth: [1240], gridheight: [868], sliderLayout: 'auto'});\r\n\t\t\t\r\nvar revapi18,\r\n\ttpj;\t\r\n(function() {\t\t\t\r\n\tif (!\/loaded|interactive|complete\/.test(document.readyState)) document.addEventListener(\"DOMContentLoaded\",onLoad); 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white-space: nowrap; font-size: 150px; line-height: 22px; font-weight: 400; color: #ffffff; letter-spacing: 0px;font-family:ARBONNIE;\">MASTER HONG <\/div>\n\t<\/li>\n<\/ul>\n<div class=\"tp-bannertimer tp-bottom\" style=\"visibility: hidden !important;\"><\/div>\t<\/div>\n<script>var htmlDiv = document.getElementById(\"rs-plugin-settings-inline-css\"); var htmlDivCss=\"\";\r\n\t\t\t\tif(htmlDiv) {\r\n\t\t\t\t\thtmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss;\r\n\t\t\t\t}else{\r\n\t\t\t\t\tvar htmlDiv = document.createElement(\"div\");\r\n\t\t\t\t\thtmlDiv.innerHTML = \"<style>\" + htmlDivCss + \"<\/style>\";\r\n\t\t\t\t\tdocument.getElementsByTagName(\"head\")[0].appendChild(htmlDiv.childNodes[0]);\r\n\t\t\t\t}\r\n\t\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\r\nif (setREVStartSize!==undefined) setREVStartSize(\r\n\t{c: '#rev_slider_19_2', responsiveLevels: [1240,1240,1240,480], gridwidth: [1240,1240,1240,480], gridheight: [868,868,868,720], sliderLayout: 'auto'});\r\n\t\t\t\r\nvar revapi19,\r\n\ttpj;\t\r\n(function() {\t\t\t\r\n\tif (!\/loaded|interactive|complete\/.test(document.readyState)) document.addEventListener(\"DOMContentLoaded\",onLoad); 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\/* END OF revapi call *\/\n\t\n }; \/* END OF ON LOAD FUNCTION *\/\r\n}()); \/* END OF WRAPPING FUNCTION *\/\r\n<\/script>\r\n\t\t<\/div><!-- END REVOLUTION SLIDER --><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section id=\"about\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1738589576331 cover-background pofo-stretch-content pofo-stretch-row-container vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth pofo-column-responsive-6af3ae02b4194\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;24432&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;photo_lin&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth xs-text-center pofo-column-responsive-6af3ae02b42ad\"><div class=\"vc_column-inner vc_custom_1599903735413\"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1746989754700 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b43f2\" style=\"width: width-95;\"><p class=\"titoloni\">WHO IS MASTER HONG<\/p>\n<\/div>[vc_separator color=&#8221;custom&#8221; align=&#8221;align_left&#8221; border_width=&#8221;2&#8243; el_width=&#8221;80&#8243; accent_color=&#8221;#eed7d9&#8243; el_class=&#8221;riga_home&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;2&#8243; el_width=&#8221;60&#8243; accent_color=&#8221;#eed7d9&#8243; el_class=&#8221;riga_responsive&#8221;]<div class=\" vc_custom_1769705773503 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b44ef\" style=\"width: width-95;\"><p class=\"text_about\">Master Hong is a young producer, the fourth generation of a family of tea farmers from Alishan, Taiwan&#8217;s most iconic mountain. Besides producing oolong and red tea of very high quality, Hong is also an excellent tea ceremonialist and has been studying the Taiwanese-style chadao ceremony for years. His teas therefore represent the traditional taste of Alishan in a sublime aesthetic form. With his elegance and delicacy, Hong manages to overturn the expectations associated with Alishan teas; he is an aesthete and a poet of the Alishan taste. His way of experiencing tea is unique: he favors cleanness and purity of fragrance and the creamy richness of body in his teas. During his ceremonies white is the dominant color, white like the color that comes to mind as we taste the purity of his teas.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section id=\"maestri\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1738586148942 wow fadeIn vc_row-has-fill pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1738586901442 vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23951&#8243; img_size=&#8221;full&#8221; el_class=&#8221;foglia_verde&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1769705839651 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b4a64\" style=\"width: width-95;\"><p class=\"text_about\">In the heart of the Alishan mountain range, in Shi Zhao, we find the plantations of the Hong family, which has been producing tea on these iconic mountains for four generations. All over the world, Alishan is synonymous with high-quality oolong tea. At an altitude of almost 1,500 meters and on mainly sandy soil, the Qingxin plants, the cultivar used by the Hong family, grow slowly, cradled by the morning and evening mist. Alishan is a very famous terroir and, precisely for this reason, much imitated and counterfeited.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1769705859603 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b4ba6\" style=\"width: width-95;\"><p class=\"text_about\">The Hong family produces a limited quantity of tea each season, giving priority to the quality of its teas. The plants are small and grow along a steep mountain slope, where you can stroll along wooden walkways built among the bamboo groves and the vegetable gardens of the houses. A magical place where tea grows better.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-1  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-stellar-background-ratio=\"0.1\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1778850856818 vc_row-has-fill pofo-stretch-content parallax\"><div class=\"bg-extra-dark-gray bg-overlay\" style=\"opacity:0.5; \"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1778838660822 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b4daa\" style=\"color: #ffffff; width: width-95;\"><p class=\"text_about2\">Hong&#8217;s plantations produce the classic gaoshan oolong from the Qingxin cultivar, also called Qingxin oolong: a ball-rolled, low-oxidation, high-mountain tea, in two quality versions, April and May. Hong&#8217;s plantations are all of the Qingxin cultivar. From these plants, the Hong family was among the first to conceive of an oxidized red tea in the Chinese style but with very Taiwanese characteristics. The creamy, milky notes of the plant turn into hints of ripe, sweet fruit, cocoa shortbread and dark chocolate. A truly unique mountain red tea, not easily reproduced and distinguishable from many others. Hong suggests pairing his milky teas, rich in fruity and floral notes, with simple foods such as Taiwan&#8217;s yellow sweet potatoes and baked pumpkin.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section id=\"product\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1746474510547 wow fadeIn pofo-stretch-content pofo-stretch-row-container\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid  vc_custom_1738589784835\"><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_col-md-2 vc_hidden-sm col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-8 vc_col-md-8 col-xs-mobile-fullwidth text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;23979&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1738589857423{padding-top: 0px !important;}&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-lg-2 vc_col-md-2 vc_hidden-sm col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\" vc_custom_1778838681555 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b518b\" style=\"color: #575656; width: width-95;\"><p class=\"text_about2\" style=\"text-align: center;\">According to Master Hong, tea represents the connection between the earth and humankind, between nature and civilization. Alishan teas are known for their creaminess and elegance, and Mr. Hong manages to capture these qualities in his creations.<\/p>\n<\/div><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" data-stellar-background-ratio=\"0.1\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1778848976664 vc_row-has-fill pofo-stretch-content parallax\"><div class=\"bg-extra-dark-gray bg-overlay\" style=\"opacity:0.7; \"><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\" vc_custom_1769706267803 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b5461\" style=\"color: #ffffff; width: width-95;\"><p class=\"text_about2\" style=\"text-align: center;\">\u201cTo rewrite the history of Alishan tea, we want to create a daily ritual of oriental beauty that speaks new languages and tells of new poetic beauties\u201d<\/p>\n<\/div><div class=\" vc_custom_1769706297664 last-paragraph-no-margin pofo-text-block-responsive-6af3ae02b5511\" style=\"width: width-95;\"><p class=\"tit_maestro\">MASTER HONG<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"MASTER HONG MASTER HONG [vc_single_image image=\"24432\" img_size=\"full\" alignment=\"center\" el_class=\"photo_lin\"]WHO IS MASTER HONG [vc_separator color=\"custom\" align=\"align_left\" border_width=\"2\" el_width=\"80\" accent_color=\"#eed7d9\" el_class=\"riga_home\"][vc_separator color=\"custom\" border_width=\"2\" el_width=\"60\" accent_color=\"#eed7d9\" el_class=\"riga_responsive\"]Master Hong is a young producer, the fourth generation of a family of tea farmers from Alishan, Taiwan's most iconic mountain. Besides producing oolong and red tea of very high quality, Hong is also an excellent tea ceremonialist and has been studying the Taiwanese-style chadao ceremony for years. His teas therefore represent the traditional taste of Alishan in a sublime aesthetic form. With his elegance and delicacy, Hong manages to overturn the expectations associated with Alishan teas; he is an aesthete and a poet of the Alishan taste. His way of experiencing tea is unique: he favors cleanness and purity of fragrance and the creamy richness of body in his teas. During his ceremonies white is the dominant color, white like the color that comes to mind as we taste the purity of his teas. [vc_single_image image=\"23951\" img_size=\"full\" el_class=\"foglia_verde\"]In the heart of the Alishan mountain range, in Shi Zhao, we find the plantations of the Hong family, which has been producing tea on these iconic mountains for four generations. All over the world, Alishan is synonymous with...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24744","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Hong - La finestra sul Te<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lafinestrasulte.com\/en\/hong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Hong - La finestra sul Te\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lafinestrasulte.com\/en\/hong\/\" \/>\n<meta property=\"og:site_name\" content=\"La finestra sul Te\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-09T20:38:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lafinestrasulte.com\\\/en\\\/hong\\\/\",\"url\":\"https:\\\/\\\/www.lafinestrasulte.com\\\/en\\\/hong\\\/\",\"name\":\"Master Hong - 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